TRADITION by Laurence Kennedy is a lifestyle brand that seeks to embody what prep fashion was, is, and will be for years to come. Mr. Kennedy designs from an All-American canvas of traditional silhouettes, quality fabrics to be accented with fresh brilliant color, innovative designs, and a transcending perspective. TRADITION is a brand that acknowledges the importance of a classic influence while understanding that every tradition has its own beginning. TRADITION by Laurence Kennedy...... Tradition Redefined.